B2B brand personality: How do you know if yours is right?
Richard Bush, CEO, Base One
About this talk
Brand personality is the hidden ingredient that is often ignored or misunderstood by B2B brand guardians. In this personal exploration of this mysterious emotional magnet that attracts or repels buyers from your brand, Richard will share his views on:
How brand personality affects buying decisions
Symptoms of a weak personality
Ways to assess your own brand's personality
5 B2B brands with true character