Improving marketing effectiveness with marketing automation

Presented by

David Henshall, VP Marketing Operations, Basware Global; Andrew Freeman, CRM Technologies

About this talk

Creating and deploying marketing campaigns is always a challenge. Trying to maintain effectiveness is even more difficult with a geographically distributed group tasked with accelerating the company’s growth worldwide. Join us for this webinar to learn how Basware, working with experts from CRM Technologies, used marketing automation to help them achieve their goals and increased their digital marketing footprint globally. Attend this event to learn how Basware was able to: Increase their database by 115% Improve data quality and segmentation Double their email volumes Improve the perception of marketing within the entire organisation

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