Collaboration, co-ordination & cohesiveness – how to increase team effectiveness

Presented by

Joshua Zerkel, Head of Global Community, Asana & Hillary Fortin, Director of Brand at G2 & Sarah Thomas, CSO at HFS Research

About this talk

Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it! Consequently, many B2B marketing teams are failing to achieve their potential, and unlock the enormous potential of technology to enable better working practices and improve performance. In this webinar, we’ll examine the challenges faced by marketers working in remote or virtual teams, and the role that technology can play in addressing these – and creating a happier and more effective team to boot. In this webinar we’ll explore: • How to build a roadmap which team members readily accept • How to create the right structure and processes for your team • How to bridge the gap between real-world and online team management • How to manage resistance and ensure consistent behaviours Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Asana who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.
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