Gabriela Warren, Senior Director of Marketing, Highspot & Peter O’Neill, Lead Analyst, B2B Marketing
Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. More significantly, the use of tech to enhance, ease or accelerate sales enablement remains patchy at best, and sometimes entirely absent.
In this webinar, using exclusive research from B2B marketing, plus expert insight and commentary from seasoned topic experts, we’ll be exploring what makes great sales enablement, and what steps marketers need to take to help their sales colleagues be most effective.
In this webinar we’ll examine:
• What sales enablement best practice looks like today, and how widespread it is.
• The tips, tricks and tactics that work… and the ones that don’t.
• Sales collaboration strategies that work.
• What the tech-enabled future of sales enablement may look like, and how to get there.
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