What’s the secret to sales enablement success?

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Presented by

Gabriela Warren, Senior Director of Marketing, Highspot & Peter O’Neill, Lead Analyst, B2B Marketing

About this talk

Sales enablement is set to be a critical discipline for marketers focused on helping their firms rebound from the coronavirus lockdown. But despite being a core marketing function, there’s much inconsistency in approach and best practice isn’t widely understood. More significantly, the use of tech to enhance, ease or accelerate sales enablement remains patchy at best, and sometimes entirely absent. In this webinar, using exclusive research from B2B marketing, plus expert insight and commentary from seasoned topic experts, we’ll be exploring what makes great sales enablement, and what steps marketers need to take to help their sales colleagues be most effective. In this webinar we’ll examine: • What sales enablement best practice looks like today, and how widespread it is. • The tips, tricks and tactics that work… and the ones that don’t. • Sales collaboration strategies that work. • What the tech-enabled future of sales enablement may look like, and how to get there. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Highspot who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy. https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

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