Digital body language: Deciphering your prospects' online behaviour

Presented by

Greg Staunton, marketing campaign manager, Axios Systems

About this talk

Deciphering a prospect’s digital body language and then using it to serve them timely and relevant content so you can send true marketing qualified leads to the sales team is at the top of most marketers “things to do" list for 2012. Join us for this webinar to learn how Axios Systems used Eloqua to develop a simple yet powerful, fully automated process with surprising results. Attend this event to learn how you can: • Define a marketing qualified lead so the entire organisation is on board • Build a lead scoring model to follow up on the best leads first • Develop a lead nurture programme to keep warming up leads until they are ready to speak to sales • Align with sales on important metrics to grow revenue

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (237)
Subscribers (27070)
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.