Conor Dwyer, Marketo
9 out of 10 B2B companies are creating content. Yet they often don’t see the return they desire. How can companies get the most out of their content marketing efforts? In this webinar, Conor Dwyer from Marketo will discuss best practices for creating and promoting your content.
You will learn:
• How to ensure that your content is found by your prospects
• Why it is important to deliver the right message to each of your audiences and personas when promoting content
• How to customise and segment content messages to ensure your readers feel engaged