The latest B2B Marketing trends: Results from the Insight Report
Oliver Chesher, PR director, Gyro HSR
About this talk
Oliver Chesher of Gyro HSR presents the key findings from B2B Marketing Insight 2009, an extensive research project that investigated current attitudes and trends within UK business-to-business marketing, from companies across a broad range of industry sectors.
Join the webcast to find out the most (and least) popular marketing channels and techniques, where B2B marketers are spending and why, current views on digital marketing, and how the recession is affecting budgets for 2010.
This is the third consecutive year that GyroHSR and B2B Marketing, along with research partners Maven, have conducted the project, and interesting data trends are emerging.