Jennifer Aniston, storytelling and why sales know best about customer lifecycle

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Presented by

John Aloy, head of strategic sales, O2; and David van Schaick, CMO, The Marketing Practice

About this talk

John Aloy is Head of Strategic Sales at O2 Telefonica. He’s been using ABM to improve customer value in strategic accounts for over four years. In this webinar, he’ll share his journey with TMP CMO, David van Schaick. Together they’ll take you on a journey that will reveal the art of growing strategic customers, and what all this has to do with Jennifer Aniston. We hope you will leave inspired anew about the power of storytelling in ABM. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and The Marketing Practice who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy. https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
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