Increase campaign conversion rates with effective telemarketing

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Presented by

Niall Habba. Managing Director, The Telemarketing Company

About this talk

Outbound telemarketing is viewed by the majority of surveyed B2B marketers as important or very important as a tool for new business development. How can you make sure that you’re using your this critical channel effectively, from one end of the sales cycle to the other? Niall Habba from The Telemarketing Company will discuss best practice, from end to end, to help you to deploy and optimise either an internal or agency resource. You will learn: • How to drive value from profiling • Which parts of the sales cycle benefit most from telemarketing • How to integrate telemarketing effectively • How to get sales “on board” to drive campaign ROI

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