How to adapt to and enable the future of sales

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B2B Marketing

About this talk

The B2B sales profession is reeling. Covid19 has fundamentally changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making hard-to-reach buyers harder to reach than ever. Meanwhile, more and more of the buyer journey for complex B2B products and services is being conducted online, prohibiting sales professionals to only the final stages of a deal. So how do marketing and sales redefine their roles for this ongoing transformation? And what does marketing need to do to help sales both prepare and face this new reality? We’ll be discussing these issues in this live webinar. Other areas that we’ll discuss will include: • How marketing and sales teams need to be structured to face the new environment. • How content needs and expectations are changing in response to buyer behaviour. • How sales and marketing must adapt to the future of events and meetings. • How marketing can assist with final stage negotiations. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Highspot who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy

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