Need-to-Know: Essential 2021 insights into SMBs for Enterprise Marketers

Presented by

Dan Gliatta, Founder & Chief Growth Officer at Cargo

About this talk

The pandemic recovery period is poised to be a renaissance for small businesses, so now is a more important time than ever to understand and market effectively to SMB's. As the economic recovery begins to unfold, brands need fresh insights to find, engage, motivate, and retain SMB customers. Cargo, the world’s leading Business-to-Small-Business (B2SB) Marketing® agency, has just completed a comprehensive study of over 2,000 American and Canadian SMBs. This vital webinar will reveal what small businesses fear, forecast, want, and need from enterprise brands in 2021. After this webinar, you will understand why SMBs might choose to buy from certain enterprise brands and not others. And what you can do about it. In this webinar, you will learn: Insights into the current and future state of the SMB segment. How enterprises’ 2021 messaging and marketing to SMBs must adapt now. Research-informed strategies for acquiring and keeping more SMB customers in 2021. Current and forward-looking SMB leaders’ attitudes, mindsets, emotions and behaviours that will help define enterprise brands’ go-to-market approaches. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Cargo (sponsors of this webinar) who may contact you in relation to this webinar and additional Cargo content. For more information on how we manage your personal data please see our privacy policy -

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