Automated lead nurturing: This time it’s personal!

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Presented by

Ben Chamlet, product consultant, Silverpop

About this talk

Right message. Right Person. Right Time. Right… it’s a great aspiration but how can it be done? Dynamically-generated email messages, dynamic content and adaptive lead nurturing campaigns get us closer than ever to that ideal. Silverpop peels back the curtains on its own lead nurturing programs which are driving the business forward whilst reducing demand on human resources and marketing budget. Key learnings: • Get top tips on what to do before embarking on automated marketing from people to processes • Explore how tracking and using website and page data can help you gain a better understanding of customer profiles • Examine segmentation programmes and new strategies that really do make a difference in fine-tuning the needs and demands of customers and future prospects

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