Analysing, understanding and responding to customer intent
Steve Woods, CTO, Eloqua
About this talk
Steve Woods will explore topics in marketing analysis ranging from the tactical to the strategic. New approaches to measuring the success of individual marketing campaigns, ways to analyze your overall marketing database’s level of interest and engagement, and board level approaches to presenting marketing metrics will be discussed. Expect to come away with actionable strategies for measuring your marketing campaigns in ways you may not have considered, and a roadmap for building an analysis framework of your overall marketing effectiveness.