Analysing, understanding and responding to customer intent

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Presented by

Steve Woods, CTO, Eloqua

About this talk

Steve Woods will explore topics in marketing analysis ranging from the tactical to the strategic. New approaches to measuring the success of individual marketing campaigns, ways to analyze your overall marketing database’s level of interest and engagement, and board level approaches to presenting marketing metrics will be discussed. Expect to come away with actionable strategies for measuring your marketing campaigns in ways you may not have considered, and a roadmap for building an analysis framework of your overall marketing effectiveness.

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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.