Often, the hardest part of implementing a CRM system is getting the project started. “How to Get Started with CRM” will provide a wealth of practical advice, tips and guidance for anyone considering, or embarking on, a CRM project. Presented by John Odell of independent CRM specialists Concentrix, the webcast will discuss the key factors you need to take into account when planning and implementing a new CRM system. These range from setting objectives, developing KPIs, performing a business assessment and choosing the right software, to managing the project, deployment, potential pitfalls, measuring success and much more.
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.…