How to increase campaign ROI with conversational marketing

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Presented by

Julijana Saveska, Marije Gould, Neil Georgeson and Jon Busby

About this talk

According to a study by Lead Connect, 81% of today’s buyers will not fill out a form. And buyers that do often wait days to weeks to hear back from sales. It's time to cut out the middleman and accelerate buyers through your funnel, faster. In this session led by Drift’s Head of EMEA Marketing, Julijana Saveska, Marije Gould, VP Global Demand Generation and Field Marketing, Unit4 Neil Georgeson Global Business Development Director, Unit 4 and Jon Busby, Chief Technology Officer, Twogether, you’ll learn how to apply Conversational Marketing and chat best practices to improve your customer experience and increase your campaign performance. Join us to discover how to: ● Create authentic, personalised experiences for your buyers – at scale ● Leverage Conversational Marketing throughout all stages of the funnel ● Shorten your path to marketing-generated pipeline Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Drift who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy. https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

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