New Media Frontiers: What’s new and exciting?

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Presented by

Simon Daniels, director, Percassity Marketing Data Solutions

About this talk

A whirlwind tour of new media opportunities. When should you use them? How will you integrate them with existing media? How will you measure success? How do you balance engagement vs intrusion? Expect to learn: - How to pilot new media opportunities - How to assess the value of a trial

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