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Eloqua on Eloqua: Multi-channel campaigns that last and last (and drive pipeline

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Sylvia Jensen, Director of EMEA Marketing, Eloqua
.In an effort to continually cultivate qualified demand, it’s easy to get caught up in a never-ending series of one-off programmes and random acts of marketing that never seem to really move the needle. To get out ahead of their revenue goals, the Eloqua marketing team built a series of integrated, multi-channel marketing programmes to serve as primary anchor campaigns and feed the sales funnel.

See how Eloqua targeted different audiences across various channels, empowered sales teams with real-time visibility into prospect engagement, and drove pipeline using this approach.
Sep 13 2012
29 mins
Eloqua on Eloqua: Multi-channel campaigns that last and last (and drive pipeline

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  • Title: Eloqua on Eloqua: Multi-channel campaigns that last and last (and drive pipeline
  • Live at: Sep 13 2012 12:00 pm
  • Presented by: Sylvia Jensen, Director of EMEA Marketing, Eloqua
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