RevTech – Rethink how your Marketing, Sales and Revenue teams work together.
Susan McKay, CMO, Dun & Bradstreet
About this talk
Post pandemic, we’re seeing an ever more competitive landscape. Buyers are demanding an increasingly digital experience and it’s creating a pivotal time to rethink the way internal teams work together to increase revenue streams.
We believe RevTech is the answer. Marketing, Sales and Revenue teams need to transform their digital engagement strategies, think differently and deliver strong engagement with every buyer interaction.
But the right tools, support and data can take them to the next level and move them ahead of their competition. The key is in integrating technology solutions and powering them with a solid data foundation.
RevTech helps to bring together internal teams and valuable sales and marketing data from the technologies that house it — the Martech, Salestech, and Adtech — to support integrated Marketing campaigns.
By connecting these tools Sales and Revenue teams can make more confident decisions based on the data and insights derived.
Marketing teams can build more targeted audiences, activate campaigns consistently across channels and deliver more personalised experiences. Together, they can drive faster growth for their businesses.