Engaging the C-suite through digital channels

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Presented by

Ed Weatherall, MD, Concep

About this talk

The way people behave is always changing, and the way we interact with each other is a big part of this. When you look at how people engaged with each other 10 years ago it is miles apart from how people communicate today. Actually if you look at how people communicated 12 months ago it has changed dramatically. People receive emails on their phone, check messages on Facebook, Twitter, LinkedIn, CEO networks, video chat on Skype and MySpace messaging and list keeps going. It’s interesting to analyse how this affects the way we communicate with our clients. Client communications has not evolved in the same way as digital media and many companies still rely on the consultants to pick up the phone and visit their client’s offices. Whilst personal communications are still vital, the function of marketing and digital channels is to influence and support those relationships to ensure face-to-face meetings are as effective as possible. When we translate that in to the relationship we have with the C suite (CEO, CTO, CFO, CIO, CMO, COO, CXO etc) we need to understand how they use and consume information through the internet. There is a misconception that the C suite doesn’t use the web, that they rely on the phone and the personal network they have built up over the years to help them deliver business transformation. This perception is no longer a reality and in this webcast we will look at key findings and truths when it comes to engaging the C suite online, as well as providing guidance on practical tips and techniques to improve your marketing.

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