B2B Strategies: How to make your website work

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Presented by

Richard Robinson, Industry Head – Business Markets, Google

About this talk

Whether you use your site for branding, awareness, lead generation and capture or transactions, there are no hard and fast rules for making your website work better. But what is essential is using data on which you can make decisions. This webcast will outline some tools and techniques you can use to optimise the performance of your website and improve the customer experience, drive efficiency and improve ROI.

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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.