Simple demand generation techniques for better outcomes
As integrating multiple channels becomes essential for any marketer looking to maximise the value that they drive out of their budgets, this webcast looks at techniques for delivering better campaigns, moving towards continuous dialogue and measuring everything.
Recorded
Dec 15 2009
62 mins
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Presented by
Zina Manda, director, Mardev
Zina Manda, director, Mardev
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How to transform your channel marketing – A framework for channel growth Mar 11 2020 3:00 pm UTC 75 mins
Tom Perry - CEO at Sherpa MarketingChannel Marketing is complex. And these complexities make channel growth extremely difficult. Many vendors aren’t sure where to start when looking at scaling their channel marketing.
We have therefore used our 30 years of Channel experience to build an industry Channel Growth index and a framework with which to activate it. This provides an index against which Channel Vendors can assess themselves to gauge the maturity of their Channel marketing and identify areas in which they need to invest and build a business plan to enable growth.
Join Sherpa CEO, Tom Perry as he discusses the framework, what it means for Channel Marketing and how the scores and results can be interpreted to enable vendors to scale their efforts and enhance the maturity of their Channel.
In this webinar, you will learn:
1. Where to start with channel marketing and what next.
2. What the key ways are to enable channel growth.
3. What vendors can achieve by future proofing their channel strategies.
4. How the pillars of measurement are mapped against the maturity scale.
5. How companies can align their growth index results with the overall strategic goals of the business.
Presenter:
Tom Perry - CEO and founder of Sherpa Marketing
Tom is a B2B marketing professional, specialising in channel marketing, who has spent the past 25 years working with some of the world’s largest and fastest growing technology companies. He is a pioneer of Channel ABM, bringing together Marketing Strategy, Demand Generation, Content, Paid Traffic, PPC & SEO, Social and Programmatic marketing.
Your personal data:
The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Sherpa Marketing who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
Putting people first in an automated world Recorded: Dec 3 2019 61 mins
Jennifer Bader- Act-OnPeople buy from people.
But with a huge reliance on marketing technology to deliver our marketing messages, the world has become cluttered with noise and this idea can be easily overlooked.
Think about your own marketing for a moment, how personal are your customer touch points throughout their journey?
In this webinar, in association with Act-On, you'll learn:
1. How to ensure you're personalising messages through the use of marketing automation
2. Why personalisation can improve engagement and campaign performance
3. How the right timing of your messages can boost engagement
4. How to maintain a personalised customer journey throughout the buying process.
5. What adaptive marketing is and why its the way forward
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. Your details will also be shared with B2B marketing. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
Doing more with less: how to scale your events sustainably Recorded: Oct 24 2019 57 mins
Michael Newton - Team lead, account management, CventRunning one successful marketing event is an accomplishment, but how do you continue to grow it year on year without compromising on results?
More importantly, with growing concern over the damage organisations are having on the environment, how do you achieve growth in a sustainable way that limits the harm our events have on the planet?
Growing your events is just as crucial to success as the environment is and going 'greener' can help you do just that without heavily impacting costs. It can be a challenge, but definitely one worth taking on.
Join this webinar to learn how you can:
1. Build a scalable events process
2. Use the best technologies to find efficiencies
3. Reduce your environmental impact whilst minimising costs
4. Develop a process to maximise repeat-ability
Presenters:
Michael Newton - Team lead, account management
Michael joined Cvent in May 2013 bringing with him 8+ year of corporate experience, coming on board from being a part of the team that launched YELP UK in 2012 and with previous experience working with Virgin, General Motors and The Independent Newspaper. As one of the founding team members of the London office, he is currently the Team Lead on the Account Manager for the international markets. Michael is passionate about technology innovation, and how this can aid in making the event industry more sustainable from an environmental perspective, but also enabling organisers to sustainably scale events.
Your personal data:
The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Cvent who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
How to align sales and marketing for the modern buyer Recorded: Oct 15 2019 61 mins
Laura Kightlinger - Customer success director EMEA at Seismic SoftwareThe modern B2B buyer has great expectations and an unprecedented amount of options.
They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible.
Anything less wastes their time, and time kills deals.
How do sales and marketing teams come together to successfully address these challenges?
Join this webinar, hosted by Seismic Software, to hear a panel of experts share their real-world experiences, including:
1. Which industry trends are creating the modern B2B buyer.
2. What the challenges are adapting to this change.
3. How to equip your sales team for continued success.
4. How to effectively measure the ROI from alignment.
Speakers
Laura Kightlinger is the director of customer success for EMEA at Seismic Software, where she is responsible for starting and scaling the customer success management team for the region, owning customer adoption and retention.
Joel Harrison is the editor-in-chief of B2B Marketing, and one of its founders. Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine.
Matthew Norton - Director, Sales Excellence at Canon Europe
Adam Sharp - CEO and Co-founder of CleverTouch Marketing
Your personal data:
The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Seismic Software who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy.
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
How to gain buy-in and budget: Turning data into ROI Recorded: Oct 10 2019 60 mins
Adam Leslie - European Leader Sales & Marketing SolutionsData is a vital asset for all companies – yet we are sitting on a huge mountain of it that we don’t use effectively.
89% of B2B sales and marketing professionals believe data quality drives the right campaigns but only half are confident in the quality of their data.
While many marketers know the pain of dirty data, they find it difficult to relay that to their stakeholders.
So how can this webinar help you understand the impact data quality can have on your business?
In this webinar, you'll learn:
1. What does best practice in data management really look like? And how to make a case for it?
2. Whats the true cost of poor data?
3. Understanding marketing's role at the centre of data-savy organisations
4. How promoting excellence in data quality can benefit your standing career as a marketer
5. Why data quality matters to stakeholders across the business - and how to get them onside
6. How do you create and maintain a culture of data quality in all teams and departments?
Speakers
Adam Leslie is an expert in data commercialization, taking concepts through internal signoff, development, and sales to become a major revenue line.
Joel Harrison, editor-in-chief and founder at B2B Marketing. Joel is an evangelist for B2B and a regular speaker at conferences and at inhouse marketing team meetings.
Payal Jain, marketing director at JCURV and Women in Data. In 2016 Payal was recognised as the most influential data professional in the DataIQ Top 100 Leaders.
Ganesh Chelliah Perumal - Principal solutions engineer at Salesforce
Your personal data:
The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and D&B who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy.
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
State of marketing automation in 2019 Recorded: Sep 5 2019 53 mins
Katie Jameson - Head of EMEA Marketing at Act-On SoftwareChances are you're already using marketing automation (MA) in your business. If not, you’re more than likely to have explored the possibility of investing in the technology, considering how much it can transform your marketing.
But with technology ever changing, what does MA really look like in 2019? Who’s using it successfully, to what end, and what sort of success are they seeing?
Act-On recently teamed up with London Research to answer these questions and uncover the state of MA in 2019.
In this webinar, led by Katie from Act-On, you'll learn:
1. What the past, present and future of MA looks like and what changes you need to be ready for.
2. How different industries are making the most of MA.
3. The differences in adoption between B2B and B2C companies.
4. What the common obstacles are for implementation and how to overcome them.
5. What marketers want from their vendors in comparison to what they actually offer.
Katie will also be sharing with you some tips to get the most out of your marketing automation and will be free to answer any questions you may have.
Katie is Director, EMEA Marketing at Act-On Software. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap.
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
Making marketing automation a reality Recorded: Jul 2 2019 59 mins
Katie Jameson - Head of EMEA Marketing at Act-On SoftwareMarketers are well aware that marketing automation is a crucial tool in any marketing department.
But if you’re new to the technology, how do you make sure you take the right steps to implementing it? And if you’re already using it, how do you know you’re maximising its full potential for your business?
In this webinar, led by Katie from Act-On, you’ll learn the 7 steps to make MA a reality, plus:
1.What the first steps of your MA journey should look like
2.What questions to ask potential vendors before purchase
3.The importance of culture, ownership and process
4.Building a business case for MA
5.What an effective MA process and strategy looks like
6.How to leverage MA to encourage sales and marketing alignment
Katie will also be sharing with you some tips to get the most out of your marketing automation and will be free to answer any questions you may have.
Katie is Director, EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
How does your CMO stack up? Leadership perspectives on marketing performance Recorded: Apr 24 2019 60 mins
Adam Needles - CEO of ANNUITASHow often have you seen marketing report outstanding results while business growth goals are not being met?
When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story.
ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance.
In other words, what does the rest of C-suite think of the decisions of a CMO?
In this webinar, you will learn:
- Why marketing success doesn't always align with business growth
- The difference between a Brand focused and Revenue focused CMO
- Whether the C-Suite is happy with marketing's KPI's and how they would change them
- Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones.
Presenter information:
Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.
Lauren has more than 24 years of B2B marketing experience, ignited by a passion for driving business outcomes with brands that are ready to define and deliver optimal buyer and customer-centric experiences. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at enterprise organizations transform their demand marketing to drive profitable revenue growth and build sustainable brands.
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and ANNUITAS who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
Got CRM? Why you need marketing automation, too Recorded: Mar 28 2019 60 mins
Katie Jameson - Head of EMEA Marketing at Act-On SoftwareCRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
While marketing automation and CRM have different capabilities, when used together this dynamic duo forms a powerful sales and marketing tool.
In this webinar, led by Katie Jameson, Head of Marketing at Act-On Software, you'll learn:
1. What is a lead to revenue process?
2. How to enable a lead to revenue process with the right technology
3. How marketing automation and CRM systems compliment each other
4. How to get the best out of both platforms.
Katie will also share with you some top tips on how to get the most out of your marketing automation and successfully integrating it within your tech stack.
Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.
Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
How to sync sales and marketing teams to deliver a better buyer experience Recorded: Feb 13 2019 47 mins
Lawrence Keltie - Account Executive at ShowpadWhen sales and marketing aren't aligned, it poses a very real threat to your bottom line.
The union of sales and marketing often isn't perfect. And for too long these two groups have operated desperately to diminishing results.
But we're entering a new era, where prospective buyers expect more when they engage in a B2B transaction.
This webinar, hosted in association with Showpad will show you:
1. What today's B2B buyers expect
2. The risks of sales and marketing misalignment
3. 5 practical ways to align your teams to deliver a better buyer experience.
4. How to empower sales with content that has value.
5. How can technology support this.
This webinar will be led by Lawrence Keltie from Showpad.
Lawrence works closely with sales and marketing leaders to enable greater revenue attainment, increase marketing's impact on sales, and drive quicker 'time to marketing' of new sales reps - recently working most closely with high growth tech companies in the UK. Lawrence brings in an array of knowledge and experience to help drive your business to the next level.
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Showpad who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
ABM for winning bids – your new secret weapon? Recorded: Jan 9 2019 55 mins
Joel Harrison - Editor-in-chief at B2B MarketingLike it or not, bid tendering and RFPs are an increasingly important part of the B2B marketer’s role – particularly for large contracts but increasingly for those of lower value.
The stakes for bid tendering are very high – get it right, and teams responsible will be heroes in the business. Get it wrong, and you’ve potentially wasted a lot of time, effort and cash.
So how can marketers use ABM techniques and tools to address this thorny marketing (and sales!) challenge? What’s the relevance of ABM to this unique business area, and how can it drive new thinking and new opportunities?
In this interactive webcast, Nick Pearce and Claire Carsberg of JPC will call on real life examples to explain how you can apply ABM to improve your bid strategy and the keys to success.
You'll learn:
1. How to align procurement with your bid
2. How to challenge everyone involved in the bid process
3. How to be disruptive and make it part of your successful sales strategy
4. How to improve your chances of winning bids
5. How to avoid the common pitfalls, and turn failure into success
Speakers
* Joel Harrison – Editor-in-chief at B2B Marketing
* Nick Pearce – Co-founder and strategy director at JPC
* Claire Carsberg – Managing director at JPC
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and JPC who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
The path to customer experience success Recorded: Nov 27 2018 59 mins
Claire Sporton - Senior Vice President, Customer Experience Innovation ConfirmitMoving forward requires the right approach.
If you've got a challenging route to face, you need the right tools for the job – or you face getting stuck in the mud.
What does this have to do with customer experience in B2B you ask? More than you think.
The sheer complexity of the many-to-many relationships in B2B means that many CX programmes risk getting bogged down before they even get started.
Operational silos, tangled customer journeys and the challenges in proving ROI only exacerbate the issues.
Join Claire Sporton, SVP CX innovation at Confirmit and she shows you how to break down B2B complexity, define a CX program that will help identify at-risk accounts, and inspire every member of your team to make smarter decisions and take faster actions that will benefit the entire business.
In this webinar, Claire will show you:
1. How to break down B2B complexity
2. How to design a CX program that will help identify at-risk accounts
3. What it takes to inspire every member of your team to make smarter decisions and take faster actions.
4. How to tackle the common CX challenges
5. The steps to ensure your CX programme takes off successfully.
6. How to identify your CX priorities based on 4 core B2B challenges
7. How to balance the needs of your clients and business stakeholders
8. How to break down the barriers to truly empower the frontline.
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Confirmit who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
Five signs you are ready for marketing automation Recorded: Sep 13 2018 56 mins
Katie Jameson - Head of EMEA Marketing at Act-On SoftwareAs your business grows, so do your marketing needs and the ability to scale.
Especially the way you go about sending emails to your customers.
At this point, it's worth asking yourself, what's the difference between email marketing and marketing automation, and is your company ready to make the switch?
In this webinar, you'll discover the 5 signs which show you're ready to make the jump to marketing automation and more.
This webinar will cover:
1. The differences between email marketing and marketing automation (MA)
2. How to incorporate MA into your existing email strategy
3. The importance of having a 360 view of your customers
4. How MA can help improve the way you nurture leads
5. The metrics to use to ensure MA works in your business
6. Using MA across your customer journeys to drive growth
Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.
Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.
The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:
https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy -
Why you should give 25% of your customers the boot Recorded: Apr 5 2018 56 mins
Iain LovattOn average, 25% of your customer base are poor performing - but how do you find your best and worst customers to begin with? Using an innovative customer insight service Blue Sheep calls Money Mapping.
In this presentation, you’ll see how Money Mapping can revolutionise your marketing strategy and learn:
-Why not all customers should be treated equally.
-How to identify your 'treasure' customers.
-The differences between your ‘treasure’ and ‘avoid’ customers.
-How assessing your customer database can lead to £millions in efficiency savings.
-How profiling your most profitable customers can uncover similar leads worth £billions.
-How Money Mapping can make your marketing more efficient, and profitable.
The presenter:
Iain Lovatt is Founder and Chairman of Blue Sheep, and has been helping businesses improve their performance using data for over 30 years.
Iain is a respected member of the data marketing community, having been chair of the IDM Data Council, on the board of the DMA, and is a Visiting Professor at the University of the West of England. In 2017, he was elected a representative for the Direct Commerce Association. -
Revenue Rift: Meeting the challenge of delivering for the bottom line Recorded: Jan 31 2018 48 mins
Jason Ball - Managing Director of Considered ContentIn this webinar we’ll explore how today’s B2B marketers can meet the increasing demand to deliver greater pipeline and tangible bottom-line revenue. Using our recent research into senior B2B marketers in mid-market and enterprise businesses, we’ll look at:
•How what you choose to measure impacts how senior management will view marketing
•Why the way you’re currently measuring ROI could hamper your overall success
•The targets B2B marketers are setting and just how many are delivering against them
•Key tactics — what’s working, what’s not (and how this changes by sector)
Then we’ll look at the 5 key barriers today’s B2B marketers view as the biggest obstacles to delivering greater pipeline and increased revenue and make actionable recommendations you can use to begin addressing these issues right now.
Revenue Rift will be presented by Jason Ball, MD of Considered Content, a content-led demand generation agency based in London. Jason is a lifelong B2B marketing specialist with over 25 years’ experience in the industry. He has created strategies, campaigns and content for companies including Cisco, Adobe, EY, Sony Professional, Vodafone and many others. He is a passionate believer that B2B marketers and their agencies need to be less in awe of bright shiny new things and more focused on delivering the tangible business impact that resonates in the boardroom. -
How to align your B2B content strategy with your customer personas and your sale Recorded: Jul 13 2017 41 mins
Phil McGuin, Director of Demand GenerationThe value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve.
Some may use content to deliver new sales leads, improve customer satisfaction or enhance brand visibility. But for all the benefits content can bring, expressing the contribution it makes to a business in pounds and pence remains one of the biggest hurdles for B2B marketers.
Phil’s webinar will offer a step-by-step guide to building out your content strategy by highlighting the three key elements needed to feed your sales pipeline:
- Buying cycle
- Content map
- Content personas
He'll also explore the importance of a content audit, and how to carry one out, and discuss what type of content works best at different stages of the sales cycle.
Phil has over 20 years’ experience in online marketing and performance-based lead generation and has worked both client and agency side, including in the private sector as head of marketing for a B2B software provider. -
Harnessing the power of influencer marketing in B2B Recorded: May 31 2017 48 mins
Danielle Howe, reports editor, B2B Marketing, Luke Brynley-Jones, MD, OST and Nicolas Chabot, head of EMEA at TraackrInfluencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?
In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.
In this session you'll learn:
• The value of influencer marketing in B2B, and whether it's right for you.
• How to identify your most powerful influencers, and steps you can take to engage with them.
• How to collaborate with influencers to extend the reach of your brand and engagement with new audiences. -
The future of social media and event technology: A 2017 trend watch Recorded: May 24 2017 60 mins
Matthew Howarth, Business Development Manager, CventAs ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.
In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.
Matthew will additionally discuss:
- New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.
- How technology will change the way attendees consume content both in the short-term and beyond. -
The secrets of excellent B2B CX Recorded: May 3 2017 59 mins
Joel Harrison, Editor-in-chief, B2B MarketingCX is widely recognised as the key battleground for B2B companies in the increasingly digitally-enabled buyer environment. But what does great CX look like for B2B brands? And, more to the point, what role can B2B marketers play in getting it right?
Leveraging primary research conducted with B2B buyers, this webinar will examine the cornerstones of how to get CX right in a B2B environment, and look at the provide practical tips and actionable strategies for marketers looking to raise their CX game.
It will be presented by B2B Marketing’s Editor-in-chief Joel Harrison, who will be joined by David Hicks of specialist CX consultancy, and marketing trainer and consultant Shane Redding.
In this session, you’ll learn:
• Marketing’s role in delivering excellent CX
• The role of influencers in CX
• How to measure and report CX, and to whom.
• How to create a company-wide approach to CX -
Marketing in the era of the Breathless Business Recorded: Apr 20 2017 41 mins
Billy-Hamilton-Stent, Client Strategy Director, Octopus Group & Founder, LoudhouseAre marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Is this the dawn of the Breathless Marketer?
Recent research from Octopus Group found that B2B marketing directors were losing sleep over their jobs. Competitive changes and choice were driving delays in decision-making and putting them under increased pressure to meet marketing challenges with innovation and creativity. All of this and a whole marketing plan to deliver – on time and on budget.
In this webinar, we’ll cover:
•The typical traits of a ‘breathless business’
•How to spot the signs of being a breathless marketer
•Creating an action plan for change based on your situation & organisation
•The Smart, Strong and Slick levers – how they work and when to pull them!
Guidance and best practice advice for B2B marketers
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.
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- Title: Simple demand generation techniques for better outcomes
- Live at: Dec 15 2009 4:00 pm
- Presented by: Zina Manda, director, Mardev
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