Ten things to do today to improve your email marketing
Marc Munier, commercial director of Pure360
About this talk
Marc Munier, commercial director of Pure360, provides some easy practical tips on how to improve the effectiveness of your email marketing activity. Areas covered include integration of email into multi-channel campaigns, template design, subject lines, boosting conversions and personalisation. He will also debunk some myths on deliverability and testing – essential viewing for anyone looking to improve their use of email.