Business critical: B2B email list growth for customer acquisition

Presented by

Richard Lloyd, General Manager, Infogroup UK

About this talk

B2B email marketing list growth for customer acquisition – bringing prospects in from the cold · It’s not all retention, retention – the key issues around email marketing as a key weapon to reach out to cold prospects and secure new customers. · The value of email marketing to cold prospects – advantages and disadvantages, the factors that sets it apart and aids its success · Email list growth as business critical – why it’s a top priority for 2010. · Top tips on list growth strategies and tactics, including: · List rental · Acquisition sources and strategies · Enhance and append · Collection · Looking towards engagement and integration.

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