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Business critical: B2B email list growth for customer acquisition

B2B email marketing list growth for customer acquisition – bringing prospects in from the cold
· It’s not all retention, retention – the key issues around email marketing as a key weapon to reach out to cold prospects and secure new customers.
· The value of email marketing to cold prospects – advantages and disadvantages, the factors that sets it apart and aids its success
· Email list growth as business critical – why it’s a top priority for 2010.
· Top tips on list growth strategies and tactics, including:
· List rental
· Acquisition sources and strategies
· Enhance and append
· Collection
· Looking towards engagement and integration.
Recorded Mar 4 2010 57 mins
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Presented by
Richard Lloyd, General Manager, Infogroup UK
Presentation preview: Business critical: B2B email list growth for customer acquisition
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B2B Marketing

  • How does your CMO stack up? Leadership perspectives on marketing performance Apr 24 2019 4:00 pm UTC 60 mins
    Adam Needles - CEO of ANNUITAS
    How often have you seen marketing report outstanding results while business growth goals are not being met?

    When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story.

    ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance.

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    - The difference between a Brand focused and Revenue focused CMO
    - Whether the C-Suite is happy with marketing's KPI's and how they would change them
    - Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones.


    Presenter information:

    Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.

    Jason Stewart leads the ANNUITAS Content Marketing practice, and has more than 16 years of experience in B2B marketing at both private and public companies. Prior to ANNUITAS, Jason was Director of Marketing for Demandbase, where he was named one of marketing automation's key influencers in Marketo's Definitive Guide to Marketing Automation and developed his expertise in Account-Based Marketing.


    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and ANNUITAS who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
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  • Got CRM? Why you need marketing automation, too Mar 28 2019 10:00 am UTC 60 mins
    Katie Jameson - Head of EMEA Marketing at Act-On Software
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.

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    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
    Save your seat
  • How to sync sales and marketing teams to deliver a better buyer experience Recorded: Feb 13 2019 47 mins
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    When sales and marketing aren't aligned, it poses a very real threat to your bottom line.

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    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Showpad who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
    Watch now
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    3. How to be disruptive and make it part of your successful sales strategy
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    Speakers

    * Joel Harrison – Editor-in-chief at B2B Marketing
    * Nick Pearce – Co-founder and strategy director at JPC
    * Claire Carsberg – Managing director at JPC


    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and JPC who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
    Watch now
  • The path to customer experience success Recorded: Nov 27 2018 59 mins
    Claire Sporton - Senior Vice President, Customer Experience Innovation Confirmit
    Moving forward requires the right approach.

    If you've got a challenging route to face, you need the right tools for the job – or you face getting stuck in the mud.

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    The sheer complexity of the many-to-many relationships in B2B means that many CX programmes risk getting bogged down before they even get started.

    Operational silos, tangled customer journeys and the challenges in proving ROI only exacerbate the issues.

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    In this webinar, Claire will show you:

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    3. What it takes to inspire every member of your team to make smarter decisions and take faster actions.
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    5. The steps to ensure your CX programme takes off successfully.
    6. How to identify your CX priorities based on 4 core B2B challenges
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    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Confirmit who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
    Watch now
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    Katie Jameson - Head of EMEA Marketing at Act-On Software
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    1. The differences between email marketing and marketing automation (MA)

    2. How to incorporate MA into your existing email strategy

    3. The importance of having a 360 view of your customers

    4. How MA can help improve the way you nurture leads

    5. The metrics to use to ensure MA works in your business

    6. Using MA across your customer journeys to drive growth


    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
    Watch now
  • Why you should give 25% of your customers the boot Recorded: Apr 5 2018 56 mins
    Iain Lovatt
    On average, 25% of your customer base are poor performing - but how do you find your best and worst customers to begin with? Using an innovative customer insight service Blue Sheep calls Money Mapping.

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    The presenter:

    Iain Lovatt is Founder and Chairman of Blue Sheep, and has been helping businesses improve their performance using data for over 30 years.

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    Watch now
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    •How what you choose to measure impacts how senior management will view marketing
    •Why the way you’re currently measuring ROI could hamper your overall success
    •The targets B2B marketers are setting and just how many are delivering against them
    •Key tactics — what’s working, what’s not (and how this changes by sector)

    Then we’ll look at the 5 key barriers today’s B2B marketers view as the biggest obstacles to delivering greater pipeline and increased revenue and make actionable recommendations you can use to begin addressing these issues right now.


    Revenue Rift will be presented by Jason Ball, MD of Considered Content, a content-led demand generation agency based in London. Jason is a lifelong B2B marketing specialist with over 25 years’ experience in the industry. He has created strategies, campaigns and content for companies including Cisco, Adobe, EY, Sony Professional, Vodafone and many others. He is a passionate believer that B2B marketers and their agencies need to be less in awe of bright shiny new things and more focused on delivering the tangible business impact that resonates in the boardroom.
    Watch now
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    The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve.

    Some may use content to deliver new sales leads, improve customer satisfaction or enhance brand visibility. But for all the benefits content can bring, expressing the contribution it makes to a business in pounds and pence remains one of the biggest hurdles for B2B marketers.

    Phil’s webinar will offer a step-by-step guide to building out your content strategy by highlighting the three key elements needed to feed your sales pipeline:

    - Buying cycle
    - Content map
    - Content personas

    He'll also explore the importance of a content audit, and how to carry one out, and discuss what type of content works best at different stages of the sales cycle.

    Phil has over 20 years’ experience in online marketing and performance-based lead generation and has worked both client and agency side, including in the private sector as head of marketing for a B2B software provider.
    Watch now
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    Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?

    In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.

    In this session you'll learn:

    • The value of influencer marketing in B2B, and whether it's right for you.

    • How to identify your most powerful influencers, and steps you can take to engage with them.

    • How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
    Watch now
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    Matthew Howarth, Business Development Manager, Cvent
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.
    Watch now
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    Joel Harrison, Editor-in-chief, B2B Marketing
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    In this session, you’ll learn:
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    • The role of influencers in CX
    • How to measure and report CX, and to whom.
    • How to create a company-wide approach to CX
    Watch now
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    Billy-Hamilton-Stent, Client Strategy Director, Octopus Group & Founder, Loudhouse
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    In this webinar, we’ll cover:

    •The typical traits of a ‘breathless business’
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    •Creating an action plan for change based on your situation & organisation
    •The Smart, Strong and Slick levers – how they work and when to pull them!
    Watch now
  • Intro to Agile Marketing: Work faster and smarter by changing how you work Recorded: Apr 5 2017 58 mins
    Andrea Fryrear , Founder and Chief Content Officer, Fox Content and David Lesué, Creative Director, Workfront
    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.

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    Attend this webinar and learn how to:
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    •Respond to market changes more quickly.
    •Improve collaboration between departments and locations.
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    Watch now
  • BrightTALK Live Panel: AI and Machine Learning Recorded: Apr 4 2017 60 mins
    Joel Harrison, B2B Marketing; Justin Hall, Soto; Adam Sharp, Clever Touch, Dorian Logan, BrightTALK
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    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
    Watch now
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    Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:

    1. No insight on anonymous website visitors
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    3. Lots of budget being wasted on display ads

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    During this interactive webinar, you will learn how to:

    • Identify your anonymous website traffic
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    Watch now
  • The secret to turbo-charging your marketing automation results Recorded: Feb 13 2017 44 mins
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    There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it.

    Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA.

    Kirsty Dawe of MarketMakers and Really B2B will reveal:

    • How to ramp up the conversion rates from your lead scoring programme
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    Watch now
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    An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

    Join Emily (Vera) Fritz from Cvent to discover:

    - The secret to a seamless journey all the way through to post-event
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    Rob Heerdegen, Global Manager, Customer Success, Oracle Marketing Cloud
    This presentation, part of the 5 Tenets of Modern Marketing Series, gives marketers a how-to guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

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    Join Rob Heerdegen, of OMC to discover how to:

    - Create persona-driven communications that power customer engagement
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    Billy Hamilton-Stent, Founder of Loudhouse
    Research is an umbrella term for a range of different data and insight disciplines. But what role does it play in modern marketing strategies and what hurdles can it overcome?

    In this webinar, we’ll be exploring what types of data and research really make an impact on your marketing efforts and where to apply and deploy different research strategies. From brand audits to thought leadership to customer insights, marketers need to run, jump and skip through the data decathlon to find that illusive competitive advantage.

    Hosted by Loudhouse Research founder, Billy Hamilton-Stent, we’ll cover:

    • Strategies to make research achieve many more business objectives
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