Business critical: B2B email list growth for customer acquisition
Richard Lloyd, General Manager, Infogroup UK
About this talk
B2B email marketing list growth for customer acquisition – bringing prospects in from the cold
· It’s not all retention, retention – the key issues around email marketing as a key weapon to reach out to cold prospects and secure new customers.
· The value of email marketing to cold prospects – advantages and disadvantages, the factors that sets it apart and aids its success
· Email list growth as business critical – why it’s a top priority for 2010.
· Top tips on list growth strategies and tactics, including:
· List rental
· Acquisition sources and strategies
· Enhance and append
· Looking towards engagement and integration.