The rise of online video is revolutionising media consumption. One in 35 UK Internet visits goes to an online video site. However, this is not just a consumer phenomenon. With 1.5 million business search daily on YouTube, and a quarter of C level executives claiming to prefer video format than any other for business information, video is changing the way B2B marketers need to be interacting with prospects and clients.
This webinar will explain key trends in the market, outline how the grow of video will impact your content strategy and provide tangible advice on how to take advantage of the opportunity it provides.
This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.…