Inside the mind of the buyer: the Buyersphere Report 2010
John Bottom and Richard Bush of Base One
About this talk
Presentation and discussion with Richard Bush and John Bottom of Base One into extensive and ground-breaking research recently commissioned into changing B2B buyer behaviour. The Buyersphere Report asked 500 B2B buyers to comment on their preferred sources of information during different stages of the buying process, creating a study that reveals significant differences between the way buyers behave, depending on their function, their role, and the type of organisation they work for.
A discussion hosted by B2B Marketing's editor Joel Harrison will discuss the possible reasons behind the findings and offer suggestions as to what this means to marketers.