The Ecommerce Autoscale Myth

Presented by

Mike Bainbridge, Chief Digital Technologist, Rackspace

About this talk

Autoscaling cloud environments sounds great. You only pay for what you use. But in the world of ecommerce where performance is key and traffic can be unpredictable, there are big issues that mean most retailers widely ignore elastic capability. In this presentation Mike will outline the main issues retailers face, and how innovators can, and are, solving the problem.

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