Name: Top Ways to Differentiate Your Business!
Start: 2024-08-20T17:00:00Z
End: 2024-08-20T17:01:03.000Z
Location: BrightTALK
Rating: 5

SonicWall, a partner-first business, has been an unquestioned leader in the cybersecurity for more than 30 years. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across endless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.  

Security that frustrates users doesn’t get followed. This session brings the conversation back to people — and how modern secure access balances protection with simplicity.
 
 JT and Wayson discuss how today’s security strategies can minimize authentication fatigue, verify trust silently in the background, and empower IT teams through smarter design. They’ll also explore how building a Zero Trust mindset fosters a culture of awareness and accountability across the organization.
 
Key Takeaway:
The best security is invisible — keeping users protected without slowing them down while encouraging a culture of trust and awareness.

The Human Side of Security – Making Access Frictionless

The NIS2 Directive marks one of the most significant shifts in Europe’s cybersecurity landscape, expanding regulatory obligations, strengthening governance requirements and introducing stricter incident-reporting timelines for organizations operating across critical and important sectors,   for example, Energy, Transport, Banking and Financial Market Infrastructure. To respond effectively to these new expectations, enterprises must understand the scope of NIS2 and build the operational resilience needed to comply with confidence.
In this webinar, you will learn: 
• What the NIS2 Directive requires—and who it impacts 
• Top compliance challenges, including governance, asset visibility, supply chain risk and strict reporting timelines
• A clear, step-by-step NIS2 compliance roadmap your organization can adopt 
• How SonicWall’s security solutions align with NIS2’s technical and governance mandates 
• A real-world case example of NIS2 readiness using SonicWall’s unified platform 
• How compliance can drive trust, competitiveness and future cybersecurity preparedness
 Whether you are a NIS2-classified  essential/important   entity, a technology integrator, or a compliance leader advising EU-focused organizations, this session will equip you with the clarity and tools you need to navigate NIS2 with confidence.

Navigating NIS2 Compliance: Your Roadmap to Cyber Resilience with SonicWall

Zero Trust isn’t just for remote users — it’s for everyone. In this episode, JT and Wayson explore how organizations can apply unified, consistent protection across all environments: on-prem, in the cloud, and everywhere in between.

They’ll discuss how device posture, identity verification, and continuous policy enforcement work together to reduce risk and maintain performance. You’ll learn how extending Zero Trust across users, devices, and applications helps create a cohesive security posture that scales with your business.

Key Takeaway:
Every connection counts. By extending Zero Trust principles across users, devices, and applications, organizations can secure every interaction without sacrificing speed or simplicity.

Secure Every Connection - Protecting Every User, Every Connection, Everywhere

From email to Slack and Salesforce, modern businesses run on cloud apps — but their built-in security only goes so far. Kicking off the year, January’s CAFÉ TECH session to see how SonicSentry MDR for Cloud pairs advanced technology with expert SOC monitoring to deliver continuous protection across your cloud environments.
You’ll discover how 24/7 threat detection and response can stop attackers before they move deeper into networks, flag anomalous admin behavior, and prevent phishing and other cloud-based attacks. With 83% of critical alerts originating from cloud apps, MDR for Cloud gives you the visibility, speed, and confidence to keep your business — and your customers’ — secure.

Secure What You Depend On — with SonicSentry MDR for Cloud

Work no longer happens in one place. Employees connect from offices, homes, airports, and coffee shops,  switching between networks and devices throughout the day. Your firewall remains essential, but security can no longer stop there. SonicWall Cloud Secure Edge (CSE) delivers the next generation of protection that secures users, devices, and applications no matter where your team connects from.

In this episode of Beyond the Wall, you’ll see how SonicWall helps organizations protect data and productivity everywhere work happens. CSE continuously verifies users and their devices before granting access, ensuring that only authorized people reach the data, applications, and resources they need, keeping everything else safely out of reach.

CSE is the evolution of secure access, giving organizations and their service providers a simpler, faster way to stay protected. Businesses gain secure, consistent access for every user and device, with defenses that update automatically as threats change. Partners can manage that same protection across multiple clients from one dashboard, offer flexible billing, and deliver always-on security that builds long-term trust and recurring value.

Join us to learn how SonicWall Cloud Secure Edge empowers partners and customers to move beyond the wall — simplifying security, strengthening compliance, and securing every connection in today’s hybrid world.

Beyond the Wall:  The Evolution of Secure Access with CSE

The VPN served its purpose, but the world has changed. This episode explores how modern secure access redefines protection in a cloud-driven world, moving from implicit trust to continuous verification.

JT and Wayson discuss the evolution from appliance-based VPNs to cloud-native Zero Trust principles that enable identity-driven access, built-in authentication, and dynamic policy enforcement. They’ll share how this shift reduces management burden, improves resilience, and enhances user experience for both IT teams and employees.

Key Takeaway:
Modern secure access replaces static, network-centric models with continuous, identity-driven protection — simplifying operations while strengthening security everywhere work happens.

From VPN to Cloud Secure Edge – What’s Changed and Why It Matters

Remote access was only the beginning. In today’s hybrid world, work happens across devices, networks, and clouds — and traditional approaches can’t keep up. In this session, JT and Wayson break down why secure access must evolve beyond remote connectivity to protect every connection an employee makes.

They’ll explore how the rise of SaaS, cloud workloads, and personal devices has expanded the attack surface — and how identity-based, continuous trust verification helps organizations gain visibility and control without adding complexity or friction.

Key Takeaway:
Security can’t stop at the network edge — it must extend to every user, device, and connection. True protection means taking a unified approach that secures your entire business, wherever work happens.

Why Secure Access Must Evolve - Covering Every Connection

Ready to get the most out of SonicWall’s Managed Protection Security Suite (MPSS)?
Join December’s CAFÉ TECH session to learn how to quickly onboard MPSS and take advantage of recent MySonicWall enhancements that make the process smoother than ever.
We’ll walk you through each step to ensure your firewalls are fully protected by the SonicSentry NOC team and that your $200K cyber warranty is properly activated. Discover how MPSS delivers expert, always-on firewall management for Generation 7 and 8 firewalls — giving you and your customers complete confidence that every device is configured to defend against the latest threats.

Get Onboard with MPSS: Simplified Setup, Maximized Cyber Protection, and Peace of Mind.

Security can be annoying. From the alerts that security tools send out to the policies that can slow down simple tasks like logging in, it’s easy to become overwhelmed and wonder if any of this really matters. But the simple truth is, it does. It’s true that endpoint tools are noisy and send a ton of alerts, some of them being false positives, but missing a critical alert can lead to a major cyber incident. Disabling multi-factor authentication and other security shortcuts can also make it easier for threat actors to get a foothold
Join us for an informative webinar where we’ll discuss managing alert fatigue and backstopping your security teams and policies to make sure best practices are being followed.

The Human Factor in Cybersecurity: Am I Too Overwhelmed to Follow Best Practices?

When your business runs around the clock, your defense should too. Join us for this episode of Beyond the Wall to see how SonicSentry MXDR unites 24/7 continuous monitoring, advanced analytics, and expert response across endpoint, cloud, and network environments, backed by the SonicSentry SOC team. It’s the always-on protection that keeps your customers secure and your operations resilient.

Beyond the Wall: Meet SonicSentry MXDR—Security That Never Sleeps

As networks grow, so does the complexity of managing firewalls, endpoints, and other security solutions. Constantly switching between tools slows response times, increases costs, and introduces risk. In fact, MSP Today reports that 75% of MSPs use four or more tools and 94% are actively seeking a unified cybersecurity platform. 

Centralized management doesn’t just solve these challenges; it strengthens security. By consolidating every device and policy under one roof, IT teams gain a unified view of alerts and activity across the entire network, enabling faster detection, coordinated response, and enhanced overall protection. 

Join our experts to see how modern unified management platforms streamline firewall and network administration through automation, AI, and comprehensive visibility. 

You’ll learn: 
• How centralized management improves efficiency, scalability, and security consistency 
• Ways to simplify policy deployment and monitoring across multiple environments 
• Best practices to reduce operational overhead and strengthen network visibility 
• How AI enables faster, more effective threat response

Simplify Firewall and Network Management with a Unified Platform

Defending against today’s advanced cyber threats requires a stack of cybersecurity tools. But for those tools to provide the best protection possible, they must be consistently updated in the face of evolving threats. From endpoint tools to firewalls, configuration mistakes can make it easier for a threat actor to sneak through. It’s easy for overworked security teams to miss a new patch or security rule, essentially leaving the door to their organization unlocked for bad actors.
In this webinar, we’ll discuss common configuration challenges, and how working with a team of experts can help you and your team stay on top of these crucial updates—giving you better security, peace of mind, and even more time for other priorities.

The Human Factor in Cybersecurity: Did I Configure This Right?

Join November’s CAFÉ TECH session for a practical, step-by-step walkthrough on setting up Cloud Secure Edge (CSE) and configuring Secure Private Access to deliver safe, seamless remote access.
Whether you’re new to SonicWall and CSE, or migrating from SMA 100, you’ll learn how to strengthen your own — or your clients’ — cloud security posture with a clear understanding of CSE’s management and enforcement points. You’ll also discover where to find quick online support to kick-start and grow your CSE expertise. Follow along live or in your own environment for a true hands-on experience.
Topics covered:
Provisioning a CSE instance (trial or production)
Configuring Authentication and IdP
Setting up Private Access using a Connector and Service Tunnel
Installing, registering and using the CSE client application
Where to find help and ongoing support

Ready to deploy and use Cloud Secure Edge’s Secure Private Access?

Firewalls are crucial security tools to stop cyber threats at the perimeter of your network, but you can’t just set and forget them. Getting the most from your firewall requires active management to stay on top of updates and necessary configuration changes. You have to think beyond just the firewall to how you’ll manage the firewall long-term, and SonicWall can help.

Join Michael Crean, General Manager and Senior Vice President, Managed Security Services Division, for an inside look at SonicWall’s Managed Protection Security Suite (MPSS). This comprehensive solution combines expert firewall management, proactive monitoring, and always-on updates to ensure your defenses stay optimized against evolving threats, without the burden of day-to-day operations.

Whether you’re an MSP, MSSP, or SMB, MPSS simplifies security, scales with your business, and strengthens customer trust, enabling you to focus on growth while SonicWall keeps you protected.

Beyond the Wall: The Best of People and Technology with Managed Protection Security Suite

Perhaps the most common cybersecurity error humans make, falling for phishing messages can lead to a host of problems, sometimes not realized until weeks after the initial phish. Clicking the link in a phishing email can deploy malware that leads to ransomware, among other things. It’s easy to think that phishing messages are easy to spot, but these days, that isn’t always the case. 
Join us as we discuss the current phishing landscape, actual attacks the SonicSentry SOC has seen and stopped, and ways to both prevent phishing in your organization and minimize damage if it happens.

The Human Factor in Cybersecurity: Does Something Smell Phishy?

Join our Solutions Architect (SA) experts and discover how MSP partners can get the most from the SonicWall Cloud Secure Edge Workshop Catalog. In this session, you’ll learn:
• How to book: Easily schedule 4-hour, SA-led workshops directly through our new Service Catalog platform.
• The value: Gain hands-on expertise to accelerate your team’s knowledge, streamline deployments, and maximize CSE benefits.
• Tailored for MSPs: Flexible workshops designed around your schedule and your organization’s priorities.
But that’s not all — we’ll also touch on why you shouldn’t miss our SMA100 Trade-Up Webcast, where we’ll share critical deadlines, outline migration paths, and host a live Q&A.
Together, these sessions are your fastest way to tap into our SA expertise, build Zero Trust capabilities, guide customers smoothly to the latest solutions, and deliver greater value to your customers.

SonicWall Cloud Secure Edge: Your SA-Led Workshop Catalog for Zero Trust Success

In today’s fast-evolving digital landscape, organizations are rapidly embracing virtualization to improve scalability, efficiency, and cost savings. But with this shift comes new security challenges. SonicWall’s next-generation virtual firewall – NSv – is designed to deliver the same robust protection of a physical firewall in virtual and cloud environments.

Join us for this exclusive webinar where we’ll explore how SonicWall NSv seamlessly runs on KVM (Kernel-based Virtual Machine), the leading open-source virtualization platform. You’ll learn how to deploy, configure, and optimize NSv on KVM to secure your workloads against advanced threats, while maintaining performance and compliance.

Through a live demo and real-world use cases, our experts will walk you through:

· Why virtual firewalls are critical in modern IT environments

· Key benefits of SonicWall NSv on KVM

· Step-by-step deployment best practices

· Licensing and subscription models that fit your business needs

Whether you are an IT decision-maker, network administrator, or security professional, this session will equip you with the knowledge to strengthen your virtualization strategy with SonicWall NSv on KVM.

Virtual Firewall Simplified: SonicWall NSv on KVM

Join JT Fanning from SonicWall with Chris Ray, the GigaOm analyst behind the ZTNA Radar report. They’ll unpack the methodology behind the report, explain how scoring is determined, and dive into why SonicWall Cloud Secure Edge (CSE) is recognized as a Leader and Fast Mover. You’ll also hear why GigaOm calls CSE an especially compelling option for SMBs—offering a simple, fast-to-deploy on-ramp to Zero Trust Network Access that’s easy to manage and scale. Get firsthand insights into SonicWall’s cloud-native architecture, rapid deployment, and robust security for regulated environments—and discover how you can use the Radar to inform your own ZTNA decisions.

Inside the GigaOm Radar for ZTNA:  What It Means for You

We’ve advanced our technology roadmap, giving you better offerings and providing the right people to help accelerate your business, security and profitability. Join SonicWall CSO, Cloud Securities Den Jones; SVP, Managed Security Services Michael Crean; and VP, Global Channel Chief Michelle Ragusa-McBain at CAFE BIZ on June 6, 2024, to find out how SonicWall’s new era can deliver a better, more secure and more profitable future for you.

SonicWall & You: New Era, New Opportunities

Celebrate International Women’s Day on Friday, March 8! Join our panel of inspiring, informed, and incredible women from around the world by attending Café Biz hosted by SonicWall’s Women in Technology! Be part of the conversation as we discuss:
·         The power of mentorship and allyship
·         Accelerating gender equity through economic empowerment
·         The tangible and intangible benefits of diversity, equity, and inclusion
·         Overcoming adversity
This SonicWall Café Biz is for everyone, not just women. If you’re committed to learning how to best inspire DEI in your organization and your community, please join us.

Count Her In: Accelerating Diversity Equity & Inclusion Through Empowerment

82% of companies invested more in partnerships in 2023, and the Cybersecurity industry grew by 20%. With economic uncertainty and restricted spending, we see a major transformation in how companies go to market. New customer buying journeys, integrated solutions, surging subscription programs, and consumption-based-billing models all make effective partnering key to survival…and success. Join us as technology channel visionaries discuss future trends and share actionable advice on how to thrive in the changing tech market in the new year.

Join Global Thought Leaders for SonicWall Channel Forecast 2024

We're going beyond the boundaries of cybersecurity with our new webinar series dedicated to helping our valued partners grow their businesses! This is a must-watch for our Cafe Biz Series!

This is the ultimate MSP marketing blueprint where you’ll discover 6 cost-free ways to get more leads, turn prospects into appointments and increase sales.  With this super simple formula, you can achieve extraordinary growth in your business.

Meet our expert!
Robin Robins is the IT industry’s most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales and lead generation systems for MSPs, VARs and IT services companies. 

Robin is the Founder of Technology Marketing Toolkit,  MSP Success Magazine and Big Red Media. To date, her organization has coached, trained and consulted with over 10,000 IT business owners from all over the US and in 37 different countries. She currently runs the largest C-level peer group in the IT services channel for MSPs and her annual event, the IT Sales and Marketing Boot Camp, attracts over 1,600 attendees every year and is sponsored by the IT industry’s leading vendors.

Robin has been voted a #1 speaker at many industry events such as CompTIA’s BreakAway, Channel Partners Conference and Expo, ASCII’s boot camps, DattoCon and IT Nation. She has been published in VAR Business, Sales and Marketing Magazine, Selling Power, and SMB Partner Community Magazine.
This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful, sales driven organizations in the world.

Cafe Biz: 7 Ways To Double Sales & Clients WITHOUT Spending A Dime On Marketing

You've heard the saying, "It's not if, but when" cybercriminals strike. It's all too true, especially for SMBs. In the latest SonicWall threat report, we unveil an escalating landscape endangering businesses of all scales.

Most IT security service providers, MSPs and MSSPs understand that while mastering prevention tools is crucial, there's more to the puzzle. Discover why embracing a cyber-resilient posture is your game-changer. Learn to supercharge your post-attack strategies, and don't miss insights on how cyber insurance adds a vital layer of protection.

Level up your security game! Don't miss out — share and join us to stay ahead of the threat curve with insights from Channel Chief, Larry Meador of DataStream Insurance. 

Register for all the episodes in our new series! We’re going beyond the boundaries of cybersecurity with our new webinar series dedicated to helping our valued partners grow their businesses! Each month we will feature new industry leaders ready to share their insights. Together, we will explore growth strategies, innovation, marketing, and more to unleash your business's potential.

Learn How Cyber Insurance Requirements are Accelerating Cyber Technology Spend

Engage with industry experts who have mastered the fine art of public speaking and leveraging a successful plan for networking events. This webinar is tailor-made for Service Providers seeking the ultimate networking edge.
 
• Explore the transformative impact of effective public speaking
• Unlock tips to conquer nerves, craft compelling narratives, and captivate any audience
• Understand the vital role of public speaking in client engagement and business growth
 
This webinar is your gateway to revolutionize your networking approach in the competitive world of Managed Services. Don't miss this opportunity to refine your skills and elevate your networking game.

Meet our guest speakers:
David S. Brown, Director of Strategic Partnerships, AppMeetup
David is an experienced public speaker, strategic communication and presentation skills coach with a history of supporting thought leaders, executives and business owners by improving their impact and influence through public speaking training and coaching. He is an author and along with his identical brother, hosts two programs: "Twins Talk it Up" podcast, highlighting topics around communication and leadership and "Twins Talk Tech Leadership", highlighting leadership voices within Technology.

With over 2,500 messages delivered, David's content motivates, inspires, and prepares audience members with tools and the fuel needed to have lasting and sustainable success. With being an identical twin, David is perfectly positioned to speak about partnerships, growth strategies and leveraging strengths.

Danny Brown:
"Why not us? Why not you?" Danny believes anything is possible when we work together. As President of AppMeetup, Danny is on a mission to create a community for technology leaders and teams, where members receive world class training and coaching, while reconnecting to purpose. Danny is an author and along with his identical brother, hosts two Programs: Twins Talk it Up Podcast, and "Twins Talk Tech Leadership".

Communicate to Influence: The power of public speaking at events & with clients

Education Rate, more commonly known as E-Rate, is a Federal program that provides schools, libraries, and consortia funding.  The E-rate program provides discounted telecommunications, Internet access, and internal connections to eligible schools, funded by the Universal Service Fund.  The FCC has announced the inflation-adjusted cap for the E-Rate program for Funding Year 2023 which is $4.768 billion, a 7.0% increase from Funding Year 2022. Join SonicWall’s Loren Wiege, Holly Davis, Komplement Consulting, and Ken Fletcher, QTI, as they discuss how you can leverage this opportunity for success!

Recession Proof Your Business – Unlocking E-Rate Dollars & Opportunities

CAFÉ BIZ | Americas: Brewing Up Business

Why should customers choose you over your competition for SonicWall cybersecurity protection? That’s at the core of your marketing, and your brand! Join us at Café Biz on August 20, 2024, to find effective strategies for marketing your brand and services with SonicWall’s help!"

Top Ways to Differentiate Your Business!

sonicwall

Security

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Demand Generation

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Marketing

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
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Virtualization

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

Business Continuity / Disaster Recovery

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

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Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

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IT Project Management

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Network Infrastructure

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

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Channel Sales

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Sales Strategy

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

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Sales

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Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

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Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

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Finance

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

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Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Top Ways to Differentiate Your Business!

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About this talk

SonicWall, Inc.