How to Align your Sales and Marketing for More Revenue

If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. Marylou Tyler provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative.

Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:

• Identify the prospects with the greatest potential

• Clearly articulate your company’s competitive position

• Implement account-based sales development using ideal account profiles

• Refine your lead targeting strategy with an ideal prospect profile

• Start a conversation with people you don’t know

• Land meetings through targeted campaigns

• Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges.

• Define, manage, and optimize sales development performance metrics

• Generate predictable revenue

You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.

Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.

Business Ideas from the worlds greatest innovators Rod interviews Paul Sloane.

We will discuss insights and lessons from artists, inventors and business leaders and review how you can apply them to your challenges.

There will be opportunities for you to do some lateral thinking and to learn new methods to generate great ideas.

We′ve all been in that situation where we′re asked a tough question by the boss, interviewer or client – and end up saying something really stupid, wrong or self–defeating. When caught in these challenging situations, how do you work out what to say and how best to say it?

This webinar wills show you how. Rod Sloane questions international journalist and speaker, Michael Dodd

Rod Sloane has delivered the most popular marketing webinars on the BrightTalk platform in 2016. Rod receives lots of questions. This bonus webinar allows Rod to answer your questions about B2B cold emailing in detail. Book Now!

This webinar will show you how to write emails that start more conversations that lead to sales opportunities. Rod Sloane's webinars been the most viewed content on the BrightTALK platform in 2016

This webinar will show you how to write emails that start more conversations that lead to sales opportunities

Learn how to prepare, write and send emails that makes it easy for your target prospects to respond. Find out what mistakes companies often make in their business development emails and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

This session is appropriate for CEOs, Managing Directors, VP Sales, VP Marketing, Sales Managers and Sales Reps. It is valuable for those currently using emails in their business development and for those just getting started with emailing as a new tactic. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

This session is NOT about mass marketing email blasts

What the audience will learn:
- The Best Key Metric to manage your Sales Pipeline
- Best practices for filling your sales pipeline in 90 days
- How to engage prospects in your email
- Ways to structure content for maximum impact
- Tips for additional low cost tools to make your emailing easier

How can you start a conversation with larger accounts. In this webinar Rod Sloane will show you how to get started and setup a time to engage that prospect on the phone. Rod will share a technique that can work for any B2B service or product. Ideal for : Sales prospecting
lead generation, pipeline, outbound prospecting, email prospecting
cold emailing, demand generation, new business sales, opportunity development, sales growth, business development, client acquisition
develop and manage sales pipeline

This webinar will show you how to write emails that start more conversations that lead to sales opportunities

What you need to consider if you are tackling Sales and Marketing Alignment.