CEM-DNA Playbook Strategy

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Presented by

Bob E. Hayes, Ph.D.,Vice President, CEM Strategies - Anthony & Alexander Group, LLC

About this talk

Bob Hayes, Anthony & Alexander Group, LLC, Vice President, CEM Strategies, Competitive Analytics Practice. In this presentation you will learn about CEM best practices in customer experience management, with an emphasis on analytics. Analytics helps companies uncover deep customer insights in their customer feedback. You will understand how your program compares to some of the best-in-class practices in customer experience management.

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