Transparency: Best Practices in Product Requirements Management

Presented by

Brian Lawley

About this talk

The key to growth in the rebound is innovation in existing and new products. But product innovation cycles need to be fast and aligned with market trends. With transparency comes cross-team alignment and that leads to agility. Transparency into the entire product management process is a good thing. It aligns dispersed cross-organizational teams and it keeps product strategy and execution aligned with company goals. But what is transparency and how do you get it? Brian Lawley, the renowned author and speaker on Product Management, will share his real-world stories, best practices, and lessons learned on how critical total alignment of your product development processes can make the difference between achieving time-to-profit or market failure. Attend this webcast to learn how to: * Overcome challenges to engage all stakeholders in the product development processes while meeting customer expectations * Adjust priorities quickly to market changes with all stakeholders aligned * Identify market opportunities to obtain incremental product innovation Brian Lawley is the President and Founder of the 280 Group, a Product Management services firm that provides consulting, contractors, training and templates. He is also President of the Silicon Valley Product Management Association, the world's largest Product Management Association. During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products for companies such as Apple, Symantec, Adobe, Palm and dozens of startup and mid-sized companies. Mr. Lawley is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing” and "The Phenomenal Product Manager." He is the editor of Product Management 2.0, a newsletter and Blog devoted to excellence in Product Management and routinely writes guest articles for a variety of other publications.

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