Drive Profitable Growth through Innovation

Everyone contributes to innovation but Product Managers own it – is what makes a systematic approach to internal collaboration so crucial to the innovation process. Informally collecting ideas from throughout the organization and deciding yourself – as a product manager – which ideas are best leads to bias and often allows the PM’s bosses to have the greatest influence even when their ideas aren’t as good. Product managers need a neutral and data-based way to foster the discipline of innovation within their own company that properly weights the feedback from all parties, customers included, to improve the consistency of marketable innovation. When ideas are collected, but aren’t incorporated and evaluated throughout the innovation cycle, success of the product becomes increasingly a matter of chance. Join Greg Cohen, Senior Principal Consultant, at 280 Group, for a webinar on October 27th to learn how developing the creative ideas that lead to innovative products is a discipline unto itself and that using these techniques can lead to products that will have lasting competitive advantage in the marketplace. In addition to going out to speak to your customers, learn the six other research techniques that can lead to insights that will let you develop products that create significantly more value for the customer.