Turning Insights into Innovation

Presented by

Gavin Johnson, Chief Anthropologist, Two West, Inc.

About this talk

Gavin Johnston, Chief Anthropologist of Two West Inc., will provide product teams and developers with a step-by-step guide for turning interesting insights into actionable plans to develop products based on features that customers actually need and will pay for. This webinar gives product managers, marketers and researchers a practical road map to successfully incorporate this innovative approach to help grow their brand. Webinar attendees will learn how to: 1) Set design objectives, outcome goals and expectations based upon customers needs and wants 2) 3) Turn data into actionable development plans 4) Design methods for testing the results of the insights in use

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