Essentials for Winning Products

Presented by

Hector Del Castillo, Sr Product Marketing Manager for Association of International Product Marketing and Management (AIPMM)

About this talk

How are you identifying viable product ideas and translating them into winning products? Is your product roadmap based on the Voice of the Customer? A well-designed product roadmap process can make the difference between success and failure in picking winning products. Join Hector Del Castillo of AIPMM and Hari Candadai, Sr. Director, Product Marketing, Accept Corporation to learn how you can align your company’s business strategy, product strategy, and market requirements to develop fastest time-to-profit products. This meeting will focus on best practices to align your business, market, and product strategy to the work you and your development team actually do. We will... * Identify why a product roadmap is an essential tool for connecting your business, market and product strategy. * How it can help you coordinate development activities by establishing end-user requirements on short-, medium- and long-time scales. Hector Del Castillo is Senior Product Marketing Manager for the Association of International Product Marketing and Management (AIPMM). He is also Director, Program Development at MEI Technologies where he is implementing a business strategy to profitably commercialize products and services. Mr. Del Castillo is a highly accomplished, results-oriented, energetic and innovative professional with over a decade of experience in directing strategic planning and managing products throughout the full development life cycle. Learn how to capture customer needs and efficiently turn them into products that your customers will buy. Plan to attend this highly informative presentation.

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