Real World Product Prioritization Strategies You Can Use Today

Presented by

Greg Cohen CPM CPMM, Senior Principal Consultant, 280 Group

About this talk

Prioritization is a major responsibility of product management, and we are given rough guidance to prioritize by business value. But assessing value is easier said than done given today’s rapidly changing conditions. Maximizing business value means focusing not just on obvious ROI, but deciding where to invest now for maximum value later and with minimum risk. How do we maximize value while reducing risks and managing costs? In this session, we will discuss “real world” strategies and practices for portfolio prioritization. Areas covered will include: 1. What is “business value” 2. Determining ROI 3. Research techniques to assess value 4. Prioritization when data is not available 5. Strategies for mitigating risk & managing costs 6. Understanding how value changes over time Join us at 10:00 a.m. Pacific Time/1:00 p.m. Eastern Time with Greg Cohen, author of “Agile Excellence for Product Managers” and “42 Rules of Product Management” as he shares tried and proven methods for easily assessing value and balancing risk in the product portfolio planning and development process.

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