Making the Case: Why Product Management is Critical to Company Success

Presented by

Greg Geracie, President and Founder, Actuation Consulting

About this talk

Product management is one of the few organizational functions that focus on long term strategic direction, while other functions typically focus on short-term, client to client, or quarterly results. This difference in perspective creates a tight linkage between strategic business goals that senior executives are focused on and what product management is chartered to deliver. 

Without an industry-wide agreed upon standard defining the product management roles and function, senior executives often end up determining the boundaries based on their past experience which shapes their expectations. This lack of industry-wide role clarity can often inhibit organizational success. The one common denominator is that senior executives expect the product management function to perform. Learn the importance of adopting a metrics-driven approach to enhance the relationship between senior executives and the product management organization throughout the product development lifecycle.

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