Patrina Mack, Managing Partner of Vision & Execution
It’s not enough to get a product to market, you need to get traction. How do you avoid the hidden pitfalls that cause high-risk ventures to fail so readily? Learn new processes and new skills to build a fully integrated product development process and team. Join guest Patrina Mack to find out how to address best practice research and practical approaches to apply classic market segmentation and competitive benchmarking to identify your unique value add, prioritize market opportunities and/or features, prioritize your product roadmap to balance costs/timelines with customer pain points, and course correct through major and minor upheavals caused by unplanned events.