Introducing Innovation into Product Strategy

Presented by

Chris Labash, Assistant Professor, Carnegie Mellon University

About this talk

Join Professor Chris Labash of Carnegie Mellon University to learn about the product innovation process and its impact on product strategy. Learn how innovation can play a key role in product development in any organization. Come away with knowledge of how to introduce product innovation into your organization: - Transform innovation from a one-time transaction into a process - Maintain a culture of innovation in product strategy and development - Involve the entire organization in the product innovation process from the CEO to managers

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A uniquely collaborative approach to product planning that makes life easier for product professionals while transforming product outcomes.