Name: Why a Product Strategy is Essential to Drive Your Company's Revenue Growth
Start: 2012-02-15T18:00:00Z
End: 2012-02-15T18:57:58.000Z
Location: BrightTALK

A uniquely collaborative approach to product planning that makes life easier for product professionals while transforming product outcomes.

A recent global study of product teams found that there are five key factors that are common across high performance product teams. When these factors are effectively in place, product teams stand a 67% probability of achieving high performance. In their absence a miserable 2%! 

Join us on June 21st at 10:00AM Pacific for a cross-functional panel discussion with the study authors on each of these five factors from the perspective of product management, project management, and business analysis. Speakers include: Greg Geracie, president of Actuation Consulting and author of the global best seller Take Charge Product Management, Steven Starke, author of S.T.O.P The Project Management Survival Plan, and David Heidt, President of the IIBA Chicagoland Chapter.

Five Factors Behind Successful Products

Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about the portfolio, product, and feature set?
This webinar will highlight three critical touchpoints — before, during, and after an implementation — and explore the insights we can use for make better product decisions.
Join Steve Johnson of Primary Intelligence and Jon Gettinger of Accept Software for a discussion on improving your portfolio using “voice of the buyer” interviews. This will be a highly interactive session, so bring lots of questions!
This session will three important topics in win/loss analysis.
- The three critical post-implementation touchpoints
- A framework for “voice of the buyer”
- The four buying influencers (hint: the user is one too)

Win/Loss Analysis for More Successful Products

Open innovation is an incredibly powerful tool that companies can use to maintain market alignment with their products. However, these initiatives can be particularly difficult to incorporate into an organization’s pre-defined product planning process.

Join innovation expert Jose Briones shares his approach to implementing open innovation in a way that will complement product planning processes and increase the chances of product success. This session will cover:

1) Benefits of an open innovation process
2) Use of software tools and social media for open innovation
3) Open Innovation Case Study: How One Company has increased their ideas to market and accelerated time to market

Improve Product Success with Open Innovation

Join us on April 19th for a detailed discussion on how your organization can use project and product management to achieve better market results with your products. Speakers Greg Geracie, president of Actuation Consulting and author of the global best seller Take Charge Product Management and Lee Lambert, CEO of the Lambert Consulting Group and PMI Fellow present.

In the recent Study of Product Team Performance, 2012, respondents cited a "collaborative partnership between project and product management" as a key factor in creating value in the product development process. However, the relationship between these functions remains poorly defined in most companies and in industry literature. 

During this session, you will learn to:
- Clarify the leadership roles for both product and project managers in product development projects from planning to execution
- Outline the importance of fully documenting the process used to produce your products to ensure appropriate alignment, hand-offs, and increased effectiveness
- Introduce the 3 C's of project management and demonstrate the interrelationship between the product and project management life cycles from conception to retirement

Navigating the Gap Between Project and Product Management

In the recent Study of Product Team Performance, 2012, 88% of organizations report that they could be more effective in bringing products to market on time, on scope, and on budget. Come join us on March 28th and learn how your organization can become more successful at delivering products to the market.
 
Please join Greg Geracie, President of Actuation Consulting and author of the global best seller Take Charge Product Management as he examines the factors that improve or impede product team performance. Greg will share a range of findings from the 2012 study conducted by Actuation Consulting and Enterprise Agility based on responses from product managers, project managers, program managers, business analysts and other members of the core product development team. Mark your calendars and be sure to join us!

Improving Product Team Performance

When it comes to delivering successful products to market, there are as many ways to manage the planning process as there are product managers. Today phase-gate methodology seems to be the most popular.  But "most popular" doesn't always make it the right choice to ensure that a product meets the needs of the market.  Lean Product Management is a way to apply the right process at the planning level and make sure that your product meets market demands as quickly and as cost–effectively as possible.

Join us and learn about the four product-market fit challenge types, how to identify the challenge type your project faces, and how to adjust your process accordingly.  The talk covers key principles of Lean Product Management: dealing with uncertainty, achieving competitive separation, capturing market opportunity, and implications to the traditional project planning, phase gate, and budgeting cycle.  If you are ready to challenge the wisdom of phase gate, this webinar is for you.

The Three Steps to Lean Product Management

In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap both internally and externally. The goal is to tell a compelling and comprehensive story as well as to capture and access the right data and insights to make objective, informed decisions. join us to discuss the strategic and technical roadmapping capabilities and expertise necessary to communicate product direction and strategy with the right level of detail to the right audience at the right time.

In this session, you will learn to:
•    Communicate an objective product roadmap to internal and external audiences
•    Properly respond to changing market dynamics and company priorities
•    Utilize strategic navigation skills to stay true to business strategy and market needs
•    Use roadmaps as a strategic tool to capture and sustain customers, partners, and other stakeholders

Strategies for Effective Product Roadmapping

The job of a product manager has become more challenging than ever before. There never seems to be enough time or resources to collect all of the necessary information and collaborate with key stakeholders in order to make mission critical decisions. We must find ways to build great products while working effectively with globally dispersed, cross-functional teams. Compounding the problem, almost every product manager enters the field from another profession and has to learn the job through trial and error. 

Join Greg Geracie, the author of global best seller Take Charge Product Management and president of Actuation Consulting, as he discusses these challenges and shares three key tips from his book along with the necessary context to apply these tips to everyday excellence in product management.

Three Tips to Improve Your Effectiveness As a Product Manager

In many organizations, there is a gap between executive-mandated product strategy and the day-to-day operational decisions that take place as the mandate cascades down. Simply put, there is a gap between what should be done and what does get done.  

As this strategic mandate cascades down the management chain, busy executives focused on their own priorities, try to minimize "change panic" or force fit into existing structures and processes rather than create new operational approaches. The result: abandoning a bold new strategic vision for something safe and completely ineffectual.

Join Paul Williams of the American Institute for Innovation Excellence as he addresses the root causes for this innovation-execution disconnect and recommends processes, tools, techniques and management approaches to bridge this gap.

Bridging the Innovation-Execution Gap

Join Professor Chris Labash of Carnegie Mellon University to learn about the product innovation process and its impact on product strategy. Learn how innovation can play a key role in product development in any organization.

Come away with knowledge of how to introduce product innovation into your organization:
- Transform innovation from a one-time transaction into a process
- Maintain a culture of innovation in product strategy and development
- Involve the entire organization in the product innovation process from the CEO to managers

Introducing Innovation into Product Strategy

It’s not enough to get a product to market, you need to get traction. How do you avoid the hidden pitfalls that cause high-risk ventures to fail so readily? Learn new processes and new skills to build a fully integrated product development process and team. Join guest Patrina Mack to find out how to address best practice research and practical approaches to apply classic market segmentation and competitive benchmarking to identify your unique value add, prioritize market opportunities and/or features, prioritize your product roadmap to balance costs/timelines with customer pain points, and course correct through major and minor upheavals caused by unplanned events.

Strategies and Practical Tools for Successful Product Development

Dive into the reasons why organizations are overturning the way they craft and execute product strategy with special guest Tom Grant, Senior Analyst, Forrester Research Inc.  Learn how organizations are reacting as a result of this change, and predictions into what this means for product development & the product innovation space.

The Changing Dynamics of New Product Development

Product management is one of the few organizational functions that focus on long term strategic direction, while other functions typically focus on short-term, client to client, or quarterly results. This difference in perspective creates a tight linkage between strategic business goals that senior executives are focused on and what product management is chartered to deliver.   Without an industry-wide agreed upon standard defining the product management roles and function, senior executives often end up determining the boundaries based on their past experience which shapes their expectations. This lack of industry-wide role clarity can often inhibit organizational success. The one common denominator is that senior executives expect the product management function to perform. Learn the importance of adopting a metrics-driven approach to enhance the relationship between senior executives and the product management organization throughout the product development lifecycle.

Making the Case: Why Product Management is Critical to Company Success

Learn the latest techniques to successful product development collaboration.
n this period of innovation - transformation happens at the speed of light and geographical and access barriers are fading; successful product development is driven by global collaboration. Companies must focus on managing product lifecycles while creating substantial advancement in introducing differentiated goods and services to fuel top-line growth. This is best accomplished through global collaboration of all areas in product development.

Drive Successful Product Development Collaboration

Organizations struggle with the deployment and incorporation of innovation management – there is no consistent, well-defined framework for creating an innovation “discipline”.

Join Paul R. Williams, Research Director at the American Institute for Innovation Excellence, as he shares his research on how best to implement a formal innovation management approach.  Learn what these key “must-haves” are, and how this “Center of Excellence” approach will create a well-defined framework for innovation success.
Learn about:
•Executive engagement
•Business discipline
•Resources
•Process

Leveraging Innovation Centers of Excellence

Successful innovation management extends past an enhanced "value chain" rooted in portfolio management concepts; it needs to also focus on strategic priorities balanced with execution discipline.  In essence, the goal of any portfolio-based approach is to maximize the value of the overall portfolio and to balance the strategic fit, timing and sequencing, investment risk, operational capability and resource capacity. 

Based on recent research conducted by the American Institute for Innovation Excellence, what's missing is a way to resolve pain points (and main points of failure) experienced by organizations when seeking growth via an innovation management strategy. 
 
Join us to learn how to:
• Align your innovation approach to the overall organizational strategy
• Efficiently and effectively review, select and manage multiple promising ideas at once
• Ensure successful and repeatable execution and delivery of individual idea-based initiatives

Beyond Phase-Gate: An Innovation Portfolio Management Model

Prioritization is a major responsibility of product management, and we are given rough guidance to prioritize by business value.  But assessing value is easier said than done given today’s rapidly changing conditions. Maximizing business value means focusing not just on obvious ROI, but deciding where to invest now for maximum value later and with minimum risk. How do we maximize value while reducing risks and managing costs?  In this session, we will discuss “real world” strategies and practices for portfolio prioritization.
 
Areas covered will include:
 
1.      What is “business value”
2.      Determining ROI
3.      Research techniques to assess value
4.      Prioritization when data is not available
5.      Strategies for mitigating risk & managing costs
6.      Understanding how value changes over time
 
Join us at 10:00 a.m. Pacific Time/1:00 p.m. Eastern Time with Greg Cohen, author of “Agile Excellence for Product Managers” and “42 Rules of Product Management” as he shares tried and proven methods for easily assessing value and balancing risk in the product portfolio planning and development process.

Real World Product Prioritization Strategies You Can Use Today

Companies need to build successful products to grow and maintain their competitive advantage. Many organizations, however, lack the clearly defined product strategy required to create great products.

Guest speaker Hector Del Castillo of AIPMM will discuss the benefits of adopting the Association of Product Marketing and Management (AIPMM) Product Management Framework (PMF) and the need for growing organizations to implement a formal product planning process based on the AIPMM Body of Knowledge (ProdBOK(R)). During the session on February 15, 2012, at 10:00 a.m. Pacific, you will learn to create value for your organization by aligning business and product strategy with unmet customer needs and market trends.

Why a Product Strategy is Essential to Drive Your Company's Revenue Growth

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Why a Product Strategy is Essential to Drive Your Company's Revenue Growth

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