Why a Product Strategy is Essential to Drive Your Company's Revenue Growth

Presented by

Hector Del Castillo, AIPMM

About this talk

Companies need to build successful products to grow and maintain their competitive advantage. Many organizations, however, lack the clearly defined product strategy required to create great products. Guest speaker Hector Del Castillo of AIPMM will discuss the benefits of adopting the Association of Product Marketing and Management (AIPMM) Product Management Framework (PMF) and the need for growing organizations to implement a formal product planning process based on the AIPMM Body of Knowledge (ProdBOK(R)). During the session on February 15, 2012, at 10:00 a.m. Pacific, you will learn to create value for your organization by aligning business and product strategy with unmet customer needs and market trends.

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