The Three Steps to Lean Product Management

Presented by

Greg Cohen, CPM CPMM, Senior Principal Consultant, 280 Group

About this talk

When it comes to delivering successful products to market, there are as many ways to manage the planning process as there are product managers. Today phase-gate methodology seems to be the most popular. But "most popular" doesn't always make it the right choice to ensure that a product meets the needs of the market. Lean Product Management is a way to apply the right process at the planning level and make sure that your product meets market demands as quickly and as cost–effectively as possible. Join us and learn about the four product-market fit challenge types, how to identify the challenge type your project faces, and how to adjust your process accordingly. The talk covers key principles of Lean Product Management: dealing with uncertainty, achieving competitive separation, capturing market opportunity, and implications to the traditional project planning, phase gate, and budgeting cycle. If you are ready to challenge the wisdom of phase gate, this webinar is for you.

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