Navigating the Gap Between Project and Product Management

Join us on April 19th for a detailed discussion on how your organization can use project and product management to achieve better market results with your products. Speakers Greg Geracie, president of Actuation Consulting and author of the global best seller Take Charge Product Management and Lee Lambert, CEO of the Lambert Consulting Group and PMI Fellow present. In the recent Study of Product Team Performance, 2012, respondents cited a "collaborative partnership between project and product management" as a key factor in creating value in the product development process. However, the relationship between these functions remains poorly defined in most companies and in industry literature. During this session, you will learn to: - Clarify the leadership roles for both product and project managers in product development projects from planning to execution - Outline the importance of fully documenting the process used to produce your products to ensure appropriate alignment, hand-offs, and increased effectiveness - Introduce the 3 C's of project management and demonstrate the interrelationship between the product and project management life cycles from conception to retirement