Win/Loss Analysis for More Successful Products

Presented by

Steve Johnson, Primary Intelligence

About this talk

Most product managers think of Win/Loss analysis as something that sales people do. Something that only benefits the way vendors sell. But what can be learned about the portfolio, product, and feature set? This webinar will highlight three critical touchpoints — before, during, and after an implementation — and explore the insights we can use for make better product decisions. Join Steve Johnson of Primary Intelligence and Jon Gettinger of Accept Software for a discussion on improving your portfolio using “voice of the buyer” interviews. This will be a highly interactive session, so bring lots of questions! This session will three important topics in win/loss analysis. - The three critical post-implementation touchpoints - A framework for “voice of the buyer” - The four buying influencers (hint: the user is one too)

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