Name: Measure the Right Things the Right Way
Start: 2009-01-20T15:15:00Z
End: 2009-01-20T15:26:19.000Z
Location: BrightTALK

Tips for customer focus and profitability, preventing customer hassles, high ROI on customer data, earning positive word of mouth, and building customer loyalty. https://clearaction.com

Customer experience management exacts a balance of substance and sizzle. Over-focus on delighting customers and escalating customer issues tends to create process inconsistencies, with high costs and temporary gains. Learn how companies successfully improved and innovated business processes for long-lasting customer experience benefits. See https://clearaction.com

Invisible Innovation: Process Improvement for Customer Experience

All good ideas have their limits in implementation, unless you manage barriers and incentives among your stakeholders.  For customer programs, lack of cooperation across organizations is a momentum inhibitor for more than half of businesses, according to Forrester Research's February 2009 report, Obstacles to Customer Experience Success. Find out how to use change management tools to build buy-in, enthusiasm, and breakthrough results.

Change Management: Strategy Execution & Ongoing Results

True customer focus is elusive, as internal realities often overshadow customer considerations in day-to-day decisions and behaviors. To get beyond lip-service a major shift in organizational culture is necessary. Learn how to channel leadership and employee engagement to intersect with expectations and long-term well-being of customers.

Customer-Centric Culture: Engagement of Employees & Customers

Improving customer experience is of course the intent of most innovations -- some companies have gotten it right, and others, not yet. Learn from the masters of innovation on customer experience dimensions: what works best for the circumstances, how to keep customer-focused creativity rolling.

Customer Experience Innovation: Examples of Great Successes

In today's highly competitive global business environment, creating long-lasting differentiation is an elusive goal. Customers in the information age are savvy, discerning and demanding of solutions that address their full spectrum of needs. A key to cracking the code for superior market positioning is innovation of the customer experience. High-growth brands have made customer experience innovation a way of life. Find out how to grow long-lasting business results by innovating your customers' experience.
*Learn how to innovate customer experiences
*Look at your products and services with a new perspective
*Include customer challenges surrounding your offerings in your innovation endeavors
*Build more profitable customer relationships
*Beat your competition in ways that are hard for them to copy 
*Enjoy higher share-of-wallet and organic word-of-mouth for higher share-of-market.
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Innovating the Superior Customer Experience

Cross-functional cooperation for customer experience improvement, or for keeping customer commitments, can be challenging due to inherent style differences in perspectives and communication. Interaction Bridges is a valuable skill for on-the-fly bridging of gaps in fast-paced environments.  See more information at www.ClearAction.biz/bridges. Sign-up for ClearAction newsletter!  http://eepurl.com/bf16

Interaction Bridges for Employee Engagement

Great strides in customer experience improvement are possible with minimal out-of-pocket investment. Most companies have a wealth of untapped resources within. Proven winners both during and after a down cycle are those that embrace a slowdown as an opportunity to strengthen innovation and business processes. This strengthening better aligns offerings and ways-of-doing-business in ways that matter to customers and are hard for competitors to copy. Reap business performance rewards now and well into the future.  * Sign-up for ClearAction newsletter!  http://eepurl.com/bf16  *

Improve Customer Experience on a Tight Budget

Goals can easily be derailed by tracking the wrong metrics. Stay on track for high ROI by making sure your key performance indicators (KPI) are linked to the big picture, actionable, predictive and sustainable.  These tips motivate improvements in customer experience as well as ANY business or personal objectives.  * Sign-up for ClearAction newsletter!  http://eepurl.com/bf16  *

Measure the Right Things the Right Way

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measurement

performance management

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Measure the Right Things the Right Way

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