Invisible Innovation: Process Improvement for Customer Experience

Presented by

Lynn Hunsaker, Head of ClearAction

About this talk

Customer experience management exacts a balance of substance and sizzle. Over-focus on delighting customers and escalating customer issues tends to create process inconsistencies, with high costs and temporary gains. Learn how companies successfully improved and innovated business processes for long-lasting customer experience benefits. See

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Tips for customer focus and profitability, preventing customer hassles, high ROI on customer data, earning positive word of mouth, and building customer loyalty.