Personal and Professional Use of Digital and Social Media

Presented by

Edgar Rodriguez, Distribion, Chad Bockius, Socialware and Steve Selby, LIMRA

About this talk

Individuals led the way into nearly all forms of digital and social media, from email to YouTube, Twitter to Facebook, SecondLife to LinkedIn. What was once an expression of each user’s individuality is evolving as businesses have realized the power of digital and social media to shape opinions, build brand awareness and deliver real bottom-line results. So it was inevitable that the question of compliance and ownership of social media would become an issue as more and more people began using their expertise, contacts, and networks as part of their career – not simply their personal life. Regulators in some industries, such as financial services, have said that there is no difference between personal and professional use of the Web. That has all sorts of implications that will affect nearly every business and professional. This webinar offers insights and tools for any business that needs to balance the need to comply with regulations and the need to empower employees and create a work environment that attracts and keeps the best talent.

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