Reaching Your Audience Effectively: 5Ws- Digital & Social Media

Presented by

Edgar Rodriguez of Distribion, Steve Selby of LIMRA, and Christie Campbell of Socialware

About this talk

You recognize that there are advantages to using digital and social media, but there are often questions about the best practices particularly if you work in a regulated industry like financial services. This webcast, presented by Distribion, LIMRA and Socialware will provide insight and conversation around the 5 Ws including: Why are you using digital & social media programs? Who is your target audience? What regulations and brand standards must be applied? Where do your prospects/customers look for information? When is your company/brand being discussed online?

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Get answers to all of your questions around adopting social media in regulated industries.