Case Study: The Practical Benefits of Cloud Infrastructures

Presented by

Martin Gill, Director, HomeMade Digital

About this talk

As an agency supporting the broad digital ambitions of a number of leading NGOs around the world, HomeMade Digital needs to contend with flash-crowds delivered by both media and emergency situations; some can be planned for, others like natural disasters are impossible to schedule. With insight from two clients - UNHCR and nef (new economics foundation), Martin will share the challenges associated with this sort of work and the ways Cloud Computing has helped make what used to be complex hardware-scaling problems into virtual scaling opportunities for each organisation. Martin founded HomeMade Digital in 2008, having left Comic Relief where he was the Head of New Media responsible for the digital elements of campaigns like Red Nose Day, Sport Relief and MAKEPOVERTYHISTORY as well as number of exciting global moments like LIVE 8 and Idol Gives Back 2007 in the USA. HomeMade provides a full range of creative, strategic, digital development and technical services to pro-social businesses and the NGO / INGO sector helping organisations to raise more money, make more change happen and connect more effectively with more supporters.

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