Fueled by extreme connectedness, data explosions, cloud computing, and the rise of AI and the democratization of AIOps, AI and cognitive bot automation has becoming the most integral part of any organization’s Digital Transformation (DX) strategy. Robotic Process Automation (RPA) has also permeated most organizational and social environments to become an engine for innovation and a driving force in just about all enterprises. However, with RPA, it takes more than just an IT or DX strategy to deploy a digital workforce to automate or utilize cognitive bots to improve the user experience and business insights. This session addresses how Enterprise RPA is all about Botifying the “BOT”, Business, Organization, and Technology to provide insights only humans were capable of doing up to this point or numberX human productivity and performance i.e. 10x more. This session also shares insights and advice on how RP4A, not just RPA would deliver on the advantage of freeing humans to focus on tasks that do require emotional intelligence, consciousness reasoning, ethical judging, and the human factor interactions with customers, rather than performing repetitive and boring tasks.