An Integrated Approach to Rich Media Campaigns

Presented by

Nicola Cook, Associate Director, The Gate Worldwide and Rob Avis, Digital Director, The Gate Worldwide

About this talk

Google forecasts that by 2015 half of online ads will be video based, rich media will account for half of brand campaigns, and half of targeted ads will be bought through a bidding process. The money being spent right now is already huge, so it is critical that we understand how to optimize rich media campaigns as budgets for them continue to grow. Join members of The Gate Worldwide's digital team as they provide insight into how to effectively deliver an integrated approach to your rich media advertising. TOPICS COVERED: •Optimizing planning, creative and execution to derive maximum value •Implementing a strategy for using rich media in financial advertising •Understanding how rich media fits into broader digital marketing campaigns •Measuring the impact of rich media advertising

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (108)
Subscribers (4981)
Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.