European Challenge: The Inefficiencies of Cross-Border Marketing

Presented by

Magnus Spence, Chairman, Financial Services Forum

About this talk

The cross border business in European asset management is now very mature, but there are still many areas in which firms active in this multi-country marketing can be more efficient across their many sales and marketing distribution activities. View now as experts and practitioners discuss how they've learned to guard against wasted duplication of effort, and newer players suggest alternative and more innovative cost saving techniques. PRESENTERS: Magnus Spence, Director, Chairman, Financial Services Forum Susan Douse, Managing Partner, Douse Associates Richard Royds, Managing Director, BlackRock Rob Sanders, Senior Marketing Manager, Aberdeen Asset Management Marcello Calabro, Head of Marketing, Pioneer Investments Diana Mackay, CEO, MackayWilliams LLP

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Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.