How to Build Loyal Audiences in Financial Services

Presented by

Scott McKay, Head of Intermediary Marketing, JP Morgan & Val-Pierre Genton, BrightTALK

About this talk

With more online audiences grouping around common interests how can financial services companies drive better engagement and develop loyal audiences? Join Scott McKay of JP Morgan and Val Pierre Genton of BrightTALK as they discuss how to leverage content to drive loyal audiences in financial services. Scott will present a real life case study from their “Guide to the Markets” program that has helped generate brand presence and trust in the adviser community. Topics covered: Choosing your message and believing your message Selecting the right methods for delivery Delivering your message with consistency and discipline

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Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.